Logos and mission statements are extremely important in today's society. They help brand specific companies, and give us an idea of what an organization wants to accomplish. Mission statements, although not as well known as logos, are great for finding what a company is for. Logos, meanwhile, are  quick and easy way to identify companies and organizations.  Take, for example, the logo below. You probably recognize it, right? It might even make you begin to crave a coffee, or maybe a muffin. That's the power of a logo; I haven't even mentioned the name of the company whose logo that is, and yet we all still know what it represents. 



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